Choose’s collaboration with Natural Gas  – Hellenic Energy Company for Black Friday not only stood out for its creativity and strategy, but was recognized internationally as an official Rakuten Viber Case Study!

The campaign achieved impressive results:

– 2.53% CTR – 28% above the Greek market average

– 1.8 million + impressions

– 46.000+ clicks

Our approach was clearly performance-driven, and this distinction is yet another validation of the power of strategic thinking, strong client collaboration, and the importance of creating standout campaigns that drive measurable results.

Titled “Blue Friday”, the campaign extended far beyond digital — including TV, radio, social media, and additional touchpoints.