With the central message, “Invest in Your Own Tomorrow, Today!”, the inaugural communication campaign for the Hellenic Auxiliary Pensions Defined Contributions Fund (TEKA), curated by Choose Strategic Communications Partner in collaboration with Stratcom, is now live. 

This campaign targets the new generation of workers and aims to inform them about the benefits of capitalised auxiliary insurance. 

The new system offers significant advantages for newly insured individuals, including a state-guaranteed contribution, the potential for higher auxiliary pensions, and an ‘individual savings account’ for accumulating auxiliary insurance contributions. This account can be fully monitored through the myTEKA app. 

Our campaign highlights these benefits through the fresh and vibrant faces of three young protagonists. Broadcast across television, radio, print, online, and social media, the campaign was initially unveiled at the SNFCC on March 13th, in collaboration with Choose and Stratcom.