ΕΤΕΘ ΑΕ

OUR ASSESSMENT

Times of uncertainty are characterized by both risks and opportunities. Moreover, moving forward at speed in a complex environment requires critical choices from leaders. Accurate guidance at the highest organizational level is the starting point of every successful course of action. Maintaining the sense of leadership in a multi-polar, multi-layered, multi-faceted business environment requests new levels of organizational excellence by the management team: how to develop new business models, improve outcomes in key areas of your operations and decision-making, discover new opportunities to drive results at every level of your business. We can help you along every step of the journey in order to set an enhanced course of action for you.

OUR OFFERING

Choose focuses on the delivery of measurable results to our Clients. We propose high added value services and guidance on tackling complex issues, anticipation and adjustments to policy changes, regulations, and identification of risks as well as opportunities to bring your core business to its full potential.

OUR END-RESULT

Operational strategy as continuing commitment, as quantum leap or as balancing act for our Clients, assists critical decision-making for C-level management, supports the transformative advantage and builds robust growth engines for your company.

OUR ASSESSMENT

Communication technology can be both a good thing and a curse for businesses. Technology improves productivity, but it also complicates marketing strategies and public relations, as well as internal communications. Using the latest technology for the betterment of the organization requires a carefully thought out communication strategy fed by acquired skills in strategic communication and media communication analysis…

OUR OFFERING

Choose identifies with our Clients the appropriate method and adjusts IT approach, relevant content & tools to provide the framework of your connected company.

OUR END-RESULT

Faster, better, more targeted communication for your company and its marketing & communication teams

OUR ASSESSMENT

Communication is a task for all. So is content. While everyone is “connected” 24/7 a message has a really difficult time finding its way to its recipient today. That justifies every means for attracting the readers’ attention. Unless there is a synchronized content strategy, all the effort will be wasted, and the content created with so much time and energy will not be found. That is why it is important to begin by defining the primary goals and only then to develop the appropriate formats and select the appropriate channels.

OUR OFFERING

Choose pushes our Clients to stay on track of their communication objectives and targets, much like a personal trainer. We are very flexible in how we help companies, ranging from supporting a one-off content project through to taking on an interim role in their communications team when an extra hand is needed. Planning, creating and measuring content that engages their audiences and supports their corporate narrative — in short, we can help our Clients tell their story. Content creation is butter on our bread. We do it timely and accurately, always.

OUR END-RESULT

From a powerful, good story create a lasting experience which captivates attention and drives audiences toward your company. These narrative vehicles convey information, context, and conceptual stability, but also stir emotions so that they remain etched in the recipient’s memory and confer meaning. Your company can offer a new relationship and touch points, encourage dialogue and interchange, and enhance interaction with customers and users.

OUR ASSESSMENT

The digital age demands maximum willingness to change and learn from every organization and every individual. Getting your digital communications together is a balancing act. You’re juggling competing priorities and multiple channels and the only way to stay afloat is getting everything in place before you’ve even started. It means making sure the right processes are in place. It’s getting your organization together and ensuring that every choice you make is driven by concrete data.

OUR OFFERING

Choose partners with our Clients to define objectives and elaborate their distinctive digital strategy, reach their audiences where they are, ensure that their content is compelling, engage on their audience’s level, invigorate existing audiences, as well as activate new audiences.

OUR END-RESULT

Your digital communication will go to the next level and so will your online engagement. We will help establish your company as a powerful force within the digital marketplace, building upon and protecting your company’s digital reputation. Increase the correlation between the content of your messages and how you can convert them to sales. Prop up your company’s corporate agenda and contribute to long-term profitable growth.

OUR ASSESSMENT

There are some major concerns for advertising today, especially when it comes to the digital environment: 1. Clicks but no conversions, which happens around 60% of the time. 2. Rapid & on-going change implies greater difficulty to understand consumers. 3. Ensure strict brand safety protection. 4. Ad fraud, trust & lack of media transparency throughout the supply chain. 5. Improving further the user experience.

OUR OFFERING

choose provides our Clients with data and platforms to address these concerns. Together with their teams, we generate meaningful, visible and verifiable campaigns and assist them in developing and implementing a good “corporate citizen” code. We go hand in hand with our Clients to deeply understand their strategic objectives in order to design unique and original concepts and we take care of media planning and buying along the way, so that your brand’s message is conveyed loud and clear.

OUR END-RESULT

Create a positive image of your company. Communicate your organization’s position on social, business or environmental issues. Help establish an identity for your organization instead of relying on brand.

OUR ASSESSMENT

In the digital age where information flows rapidly and anyone is a potential news source, crises pose a tough challenge for any company. Today’s 24/7 & multi-channel news cycle is greatly influenced by citizen journalism and online conversations. Consequently, transparent, honest & timely communication is not just an option, it is a must, before, during and after the crisis.

OUR OFFERING

Choose prepares our Clients for successful management and swift recovery from any crisis situation. From setting up crises response teams and training them, to drafting crises scenarios and preparing a crisis communication manual, we are there to guide you through every step of the way.

OUR END-RESULT

Deflect or contain a crisis without damage to your reputation. In the best-case scenario, we can make you emerge stronger and positively boost your reputation. We will go the extra mile so that we do not have to do any damage control.

OUR ASSESSMENT

PR cannot be just used to influence a story after it happens — it can be used to write that story in the first place. Public Relations is all about earning the right to tell your story and convey your messages. Integrated communication and the art and science of media monitoring & PR metrics create an increasingly complex and changing role for PR managers. Today’s PR goes well beyond traditional strategies. There is so much more to PR than press releases and cold calls…

OUR OFFERING

Choose creates engaging PR content that captures your audiences’ attention. We preach speed and relevance for your digital PR, supporting those critical functions needed to make content & conversations relevant and effective.

OUR END-RESULT

Our PR professionals identify publicity opportunities, they generate positive publicity for your brand, they build trust patterns, secure third-party endorsement, enhance your reputation and always keep you ahead of the game by making sure your story is told to the right audience, at the right time, through the right channels.

OUR ASSESSMENT

In today’s disruptive environment, businesses need to be able to navigate through often uncharted waters and find solutions securing their path to growth. Research and analysis is key to understanding new trends and thus identifying both possible threats and opportunities. This information is vital to the optimization of strategy when it comes to overcoming problems and exploring potential.

OUR OFFERING

Choose provides our Clients with the tools and information to successfully solve problems. Meticulous research based understanding is the first step in spotting out the problems that need to be addressed. Then, we offer the technological and insightful consulting to facilitate decision support.

OUR END-RESULT

Companies and their leaderships are empowered in achieving business transformation and driving meaningful change through the alignment of their business objectives, resources and relationships.

OUR ASSESSMENT

Corporate communication in a disrupted world requires quick thinking and proactive action. The need for sophisticated communication counsel has never been greater, given the impact of corporate reputation on organizational success across sectors and industries. At the same time, duties and budgets are under a lot of stress, resources are further challenged and stretched, while at the same time they are expected to adapt to an rapidly changing political, media & technological environment.

OUR OFFERING

Choose works out with our Clients their key messages, identifies what makes them authentic and unique, strengthens and protects their brand and fosters relationships with stakeholders. Instead of dividing marketing and communications, today’s business environment calls for a more synergistic relationship in order to successfully communicate company narratives and drive both short- and long-term revenue.

OUR END-RESULT

From boosting company reputation & productivity towards internal audiences (employees & stakeholders) to improving customer satisfaction & retention towards external audiences (the general public or specific target groups), we help you build a better understanding of your company, enhance your reputation and influence your audiences’ perception about your brand.

OUR ASSESSMENT

EU institutions have a distinct & complex policy & legislative decision-making structure: you need proficient advice in order to promote your case, where relationships matter and details count. Critical issues need to be addressed in a seamless & effective way in these interconnected worlds of business, politics & society. Companies are faced with a wide range of challenges including the capacity to promote every case to targeted decision-makers or the utilization of a wide range of EU-funded opportunities.

OUR OFFERING

choose delivers bespoke board-level solutions for sensitive matters, on-the-ground support for effective advocacy & regulatory issues, policy & reputation needs.

OUR END-RESULT

With our set of professional expertise our trusted partners & our network in Brussels and other European capitals, your case shall be presented and communicated in the most effective way, to the right people, at the right time. Your brand, reputation, action can be properly addressed, protected and promoted.

OUR ASSESSMENT

Sound financial management brings fresh oxygen for your company. Sound financial reporting may also brand your company in a powerful mode. A fast-paced environment requires financial stability and liquidity. Perilous crossroads between growth potential and challenges put companies at risk and management under stress. The right outcomes depend on continuous rigor in governance, models, as well as processes across the finance function.

OUR OFFERING

Choose provides our Clients with an independent perspective on their financial management and the IT tools used across the full lifecycle of financial transactions. From cash visibility improvement to healthier forecasting & reporting, we help companies to fix gaps in their corporate performance.

OUR END-RESULT

From governance & processes to technology & reporting, our Financial Management services can enhance your company’s transparency, efficiency, compliance and financial integrity.

OUR ASSESSMENT

While adapting to change, one should communicate to all levels in order to enhance problem-solving capacity. Performance does not boil down to completing projects on-time and on-budget. But when management is only results-oriented, change is elusive. Being clear about the desired results is motivation and focusing, but does not guarantee action. The combination of results-oriented and project-oriented thinking is the goal.

OUR OFFERING

choose does not ask our Clients to focus on results instead of projects, but assists our Clients in putting results and projects in the right order. That way, the projects can be celebrated when they successfully create the desired results.

OUR END-RESULT

Efficiency gains, improved sense of direction and focus, with better measurement of the work and continuous monitoring of your company’s performance.