The brand’s new digital and outdoor campaign is underway, as part of a collaboration that will include 360° communication services.
Athens, April 7, 2025
Choose, a communications, digital transformation, and omnichannel services company, is undertaking the communication strategy for Psaradellis, one of Greece’s most established companies in the field of tiles and sanitary ware.
The first step of this partnership is the launch of Psaradellis’ new digital campaign, which is already live, along with the brand’s corresponding outdoor campaign displayed at strategically selected locations.
As part of their collaboration, Choose will deliver a comprehensive strategic communication, creative design, and promotion plan for Psaradellis across traditional and digital media, aiming to strengthen the company’s market presence.
The visual approach of the new campaign, designed by Choose, is inspired by the Rubik’s Cube, strategically highlighting Psaradellis’ ingenious DNA, which combines 45 years of expertise, great flexibility in finding solutions and applications for ready-to-install bathroom and other space solutions, and an extensive product range — offering more than 400,000 m² of tiles available for immediate delivery for any indoor or outdoor space, along with flexible pricing policies and installment plans of up to 60 payments.
With 7 stores located in Athens, Thessaloniki, and Patras, Greece, and a strong online presence through its e-shop https://www.psaradellis.gr/, Psaradellis represents both international and Greek designers, always following the latest trends in modern architecture. Additionally, it is the only destination offering stock of discontinued vintage tiles and colored sanitary ware from previous decades, providing solutions for those who wish to replace old and worn-out tiles or create new beautiful and authentic spaces.
Through this collaboration, Choose and Psaradellis are joining forces to boost the company’s brand awareness in the Greek market and build a stronger connection with industry professionals and the wider public.
About Choose
Choose is an innovative company offering comprehensive communication, digital transformation, ESG, and omnichannel service solutions. With a deep understanding of modern business needs, Choose acts as a strategic partner, helping organizations strengthen their brand image, improve operational efficiency, and deliver high-quality services to their customers. Through pioneering approaches and cutting-edge technology, the company supports the development of sustainable and effective solutions across all industries.