With the captivating theme “No fairy tales, only retail stories”, Choose transformed the 21st Lenovo RetailBusiness Awards into a celebration of Greek retail excellence. Held at the prestigious Megaron Athens Concert Hall on January 22nd, the event honoured the brightest stars in the industry. 

Choose’s innovative campaign cleverly paired iconic fairy tale characters with real-life retail leaders, highlighting their extraordinary achievements in overcoming industry challenges. This creative approach showcased the company’s expertise in advanced consulting, strategic communication, and digital transformation solutions. 

By reimagining retail heroes, Choose played a key role in creating a memorable evening that celebrated the resilience and innovation of the retail sector.