OUR WORK /

TAMEY 2021- 2027

THE CHALLENGE

The implementation of the 2021–2027 programming period for the HOME Affairs Funds is progressing at a rapid pace. In the first year alone, 52 calls were launched with a combined budget exceeding €1 billion, and more than €600 million worth of projects were approved—several of which have already been completed.

To effectively promote the projects and initiatives of HOME 2021–2027, along with the significant benefits for all citizens—refugees and migrants included—a comprehensive Communication Strategy has been developed and translated into targeted communication actions.

The ultimate recipients of this communication are the citizens and the beneficiaries of the programmes.

COMMUNICATION OBJECTIVES

  • Raising public awareness and understanding of the actions and benefits provided by HOME Affairs Funds during the 2021–2027 period contributes decisively to the implementation of a comprehensive, fair and coherent migration and asylum policy in Greece.
  • At the same time, the campaign highlights the social and economic value of the European Union’s policies, as well as the specific role of HOME in shaping and delivering this policy.

ACTIONS

Development of the HOME Communication Identity
A visual identity was created for HOME, centred on the symbol of a shield. This emblem represents a dual understanding of security: the protection of the nation and its residents, as well as the safeguarding of asylum seekers. It also embodies the concept of organised, rigorous and effective border management. The tricolour scheme reflects the three constituent funds.

Launch of the website tamey.gov.gr
A dedicated website was developed for the general public and programme beneficiaries, offering access to key information and enabling beneficiaries to generate digital signage in medium and high resolution.
During its first year online, the site achieved:

  • 12,000 active users
  • 6,300 views on AMIF 2021–2027 calls
  • 1,500 views on AMIF 2021–2027 project integrations

Public Communication Campaign
A targeted campaign was conducted in areas hosting accommodation facilities, using a mix of TV and radio spots, press advertisements, and digital banners.

Information and Awareness-Raising Events
More than ten medium and large-scale events were held, reaching over 3,500 participants. Key events included:

  • Launch event at the Zappeion for the Migration and Home Affairs Funds 2021–2027 (17 January 2023)
  • 2nd European Conference on Border Management (23–24 February 2023)
  • Participation in DEFEA 2023 (9–11 May 2023)
  • Participation in the Thessaloniki International Fair 2023
  • Representation at an EU event in Brussels (24 January 2024)
  • Public awareness event on demography (13 December 2023)
  • Involvement in the European MED-5 Conference (6–7 October 2023, Thessaloniki)
  • 3rd Monitoring Committee Meeting for the 2021–2027 period
  • Participation in the Thessaloniki International Fair 2024 (7–14 September 2024)
  • Presentation of the “COMPASS” initiative

Production of Communication Material
A range of printed and audiovisual materials was produced and distributed for use at the above events and beyond.

Impact

The implementation of our communication strategy have had significant benefits for both specific audiences and the general public:

– Awareness of the role of the Funds in implementing a fair but rigorous migration policy.

– Familiarisation of citizens with the actions and benefits resulting from the Funds’ activities

So far, more than 4,000 people have been informed through events targeted at specific audiences, more than 36,000 visits to the website have been accomplished through the digital campaign and more than 50% of the general population in areas where there are refugee shelters has been approached through the above the line campaign.