REGION OF EASTERN MACEDONIA AND THRACE

CHALLENGE

To highlight and promote the comparative advantages and particularities of Eastern Macedonia & Thrace for a more dynamic positioning in the tourist market.

The aim was a holistic promotion of the Region as an integrated tourist product and multidimensional tourist destination, through 6 axes:

• Sea
• Religion
• Nature
• Culture
• Gastronomy
• Urban Tourism

ACTIONS

Launch of the “Hug full of Greece” campaign, which was part of a wider strategic tourism planning with the main objective of highlighting a particularly attractive image of the Region, in order to be included in the first choices of tourism professionals, as well as individual travelers.

Continuous actions and strategic partnerships, so that the Region becomes known and established as one of the leading Greek tourist destinations for all seasons of the year, such as familiarization trips, participation in events and special actions in Greece and abroad.

The communication campaign was developed on television, radio, print and internet. In this context, the main natural, historical and cultural treasures of the wider region were highlighted, as well as the elements that make this particular destination absolutely special.

IMPACT

The 360 ​​campaign brought significant results to the recognition of the region and its choice as a travel destination.

Both in Greece and abroad with targeted promotion actions, the region emerged as a diverse destination, as it gathers what the rest of Greece gathers both from the variety of natural elements it has and from all those elements that define its cultural, religious and culinary heritage.