NATURAL GAS GREEK ENERGY COMPANY / BRAND CAMPAIGN

CHALLENGE

In such a highly competitive environment as the Energy sector, with constant increases in energy costs, the challenge for us was to stand out from the competition, promoting the company’s values in a way that would reach consumers.

ACTIONS

Electricity and Natural Gas are the same for all providers. What is different are the people and the experience. The campaign we created highlights, through real everyday moments, the brand’s relationship with its customers.

A “holistic” campaign that aired on TV, radio, print & in the digital environment with SoMe videos, YT videos, digital banners, carousel, rich media. In addition, we ran a sponsored Talking points campaign.

IMPACT

• FB Reach: Estimated 2.889.068 / Delivered 3.328.502
• FB impressions: Estimated 7.440.769 / Delivered 8.156.417
• Τοtal FB & YT impressions: Estimated 38.463.203 / Delivered 40.012.459
• Visitors στο website/ Total link clicks: Estimated 101.950 / Delivered 205.543