OUR WORK /

DEPA COMMERCIAL

CHALLENGE

DEPA Commercial, the country’s leading energy group, presents its new communication campaign with a central message: “We are behind everything that moves energy forward”. The campaign is signed by Choose, which was responsible for the strategic planning and implementation of the company’s new communications plan.

With a new visual identity, a modern corporate video, dynamic ads and digital media, the campaign highlights DEPA Commercial’s overall strategy. The company’s key pillars of action, its commitment to energy security, support for businesses and households, and its contribution to the green transition are at the heart of this initiative.

The new campaign highlights the important milestones in the Trading journey. From its transformation into a modern, vertically integrated energy company to the strategic planning that makes it a strong pillar in the market. At the same time, it presents DEPA’s role in major international energy projects and its commitment to the development of clean forms of energy, promoting sustainable development.

 

ACTIONS

  1. Highlighting the role of DEPA Commercial – The campaign highlights DEPA Trading’s leading position in the energy sector and its key contribution to the country’s energy security.
  2. Reinforcement of corporate identity – Creation of a new visual identity, which reflects the modern and innovative image of DEPA Commercial.
  3. Creating multi-channel communication – The campaign was implemented through an integrated communication plan including TV, radio, print and digital media. With a targeted presence in local and national media, the company’s value and commitment to the public was highlighted.
  4. Informing the public about DEPA Commercial’s strategic pillars – Presenting the company’s action on major international energy agreements, its commitment to the green transition and its support to businesses and households.
  5. Shaping a strong message – With the message “We are behind everything that moves energy forward”, the campaign communicates DEPA Commercial’s leadership in the country’s energy future.