We develop creative strategy by focusing on the brand, its value and attributes and by inspiring creative ideas. We consult our clients, we identify their essential business issues and we offer effective creative solutions, technical innovation, content or all of the above.
- We have the ability to redefine problems and generate novel ideas. We combine innovation, flexibility, self-efficacy, perseverance, and thinking out-of-the-box in order to reach our client’s goals from the first time, each and every time.
- We develop a thorough knowledge of our client’s business, the consumer, the market and all aspects of advertising, including creative, media, research, and commercial production. We communicate the client’s needs clearly to the whole team and we build our strategy so that the final communication product is both profitable and effective for the client.
- We create marketing experiences, that allow consumers to become active participants in the marketing process. Experiential marketing programs are most often associated with consumer events. Some examples include sampling and live hands-on product demos, offering consumers the opportunity to touch and use a product rather than just hear or read about it.
- Effective media planing and buying means placing advertising exactly where it can reach the right people at the right time and in the right place. That’s what we do quickly and efficiently. We use all state-of-the-art media tools in order advertise a brand in a cost-effective way.
- We know how to optimize the efficiency of a press office by improving our bonding with the media and how to convert a brand crisis into a creative brand management by improving the corporate profile.
- We utilize social networks and encourage consumers to pass on messages that can exponentially increase the awareness of a brand. This technique relies heavily on word-of-mouth delivery and is proven effective at using the social media to generate interest for a product or a brand. We can also endorse trend-setters and opinion leaders to disseminate exclusive content to a specific group of consumers.
- We provide our clients with customized focus groups and questionnaires in order to reach the most proper analysis through the qualitative and/or quantitative researches. Research results analysis offers a global vision of the position and the potential of brands.